Nissan has recently revealed they will be bolstering their performance and tuning sub-company Nismo as they announced the creation of the Nismo Cars Business Department, a division made for the expansion of their 15,000 unit per year business.
Nismo has quite a wide variety of models and packages for different markets. The aim of this new department is “developing more appealing products in a shorter time” releasing body kits without power increases will be added much more frequently similarly to BMW’s M Sport package. Nissan also intends to standardise the Nismo models while increasing the range of models the Nismo packages can cover.
I’m sure they would like to see the kind of record sales Mercedes AMG has seen in recent years. But Nissan Nismo past has been somewhat rocky. Nismo debuted in 2013 with the GT-R and 370Z. The sporty appearance was quite popular but it soon became clear their focus was on the look rather than appearance. The Pulsar Nismo never came to fruition., neither the 184HP hot hatch mentioned back in 2015. And the Sentra Nismo didn’t excite the critics early this year.
We are optimistic about Nissan Nismo ’s future, though, with the creation of this new division to combat the issues they’ve had up until now and with the popularity of the Juke and crossovers in general they may be able to take full advantage of opportunities missed. A Micra Nismo could capture the same popularity the Renault 5 GT Turbo had in the 80s! Watch this space!